What is our why? Why are we in the visual communications business? First and foremost, I love the mental and creative challenges of creating visual art. If I can develop a concept that really speaks to others, it's a great feeling. But close behind that is the fact that I really like entrepreneurs and the stories that sit behind the strengths of their businesses. Many of my clients I've known for a number of years. I've watched their businesses grow and at times falter. It's a journey we all share and I like helping them. When I get involved with many aspects of their brand - print, social media, environmental graphics, interior design, even table settings and desserts for a luncheon- it brings everything together in a way that shows care, trust and clarity. It's defining.
WHY PAY FOR GOOD DESIGN?
"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while."
"If you dig a hole and it's in the wrong place,
digging it deeper isn't going to help."
"Design is intelligence made visible"
WHO WE ARE?
Melissa is a Philadelphia girl with a degree in fine arts from Penn State. Her career is exclusive to design and typography. She has owned her own business since college, so her understanding of a business owner's perspective is from personal experience.
Ryan attended Chapman University studying political science. He has a deep love of sports, particularly baseball and basketball. His intuitive nature makes him an asset in exploring less obvious marketing strategies.
Our mission is to help entrepreneurs expand their profits by connecting honestly with their present and future customers. We do this by creating thoughtful, authentic communica-tions that seek to establish trust. That's the essence of people buying from you. They trust you.
Every design we create will be presented with the goal of defining your brand. You will develop a unique and genuine voice to your communications. And we will do all of this with enthusiasm.
WHAT IS SUCCESS?
What is success? Success is being an asset to your clients. To do this you need to define their pain points and identify how you can help them. After you define your audience, don't have a blurry brand. Establish a focused niche to connect to those you hope to influence. If you do this, you will see success and see profit.
On social, success isn't profit. Success is building trust, interaction, and relationships. The impressions, the likes, the clicks - these are secondary metrics.
CONSULTING - BRAND MANAGEMENT
GRAPHIC DESIGN | PRINT MANAGEMENT
SOCIAL MEDIA MANAGEMENT
We're an eclectic team of young and less-young; but we are both artistic and conceptually creative. As a team we come up with better and fresher ideas.
My father owned an ad agency back East in the 50's and beyond. Yes, very Mad Men-ish. I always knew I wanted to design commercially and have been doing this my entire career.
Ryan's background in sales leads us to new design and marketing strategies. Being part of the Millennial Generation helps our firm have a better understanding of social media and trends.
The voice of your business is unique to you. Telling that story correctly, both visually and with dialogue is important. Your brand should be consistent - whether it be in print, on line or through social media. It should even be reflected through the design of your workplace. We can help you do all that.
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